Women have been fighting for their rights for centuries. This week, OurHood continues its Women’s month campaign by looking into the use of social media and how women have been able to connect on a global scale to create a stronger community. Women are often the pillars of strength in our neighbourhoods and communities. At OurHood we provide a platform which is free and easy to use for anyone and everyone. Equality is a strong part of our company ethos. Unfortunately, for many women, they are not able to be given an equal footing in society and their rights are violated.
Here are 10 popularised hashtags that have been used to try and create a stronger and more connected society of women.
#TimesUp was a hashtag in response to the #MeToo campaign. This hashtag was to show victims of sexual assault and harassment that they need to take a stand. The Time’s Up Campaign is raising money for lawyers and gaining volunteers to help fight this relevant issue. The hashtag was also meant a warning for perpetrators that women are taking an active stand against the issue and they will no longer let this crime slide.
This is a new Hashtag, through IOL, that emerge for Women’s Day 2018. The hashtag is meant to honour all the South African women who were victims of violence and didn’t make it. You can watch IOL’s video #weremember on
The aim of the campaign was to make an active difference in fighting against gender-based violence in South Africa.
#GirlsLikeUs was a campaign started by writer and activist Janet Mock. The hashtag was to create a space for transgender females to share about their lives and to encourage the media to tell stories of the many trans women who are victims of hate crimes. Janet Mock is a prominent figure and her blog JanetMock.com/blog has many amazing and empowering articles for all females.
#LikeAGirl was popularised by Always. The company recognized that at puberty, 50% of girls feel paralyzed by the fear of failure, with 80% of girls feeling that societal pressure to be perfect drives this fear of failure. The Company wanted to help girls gain more confidence during this time. The way they did this was to change the perception of the phrase “like a girl”, which was at the time negative, to a positive association. Through changing the perception of the phrase “like a girl” they wanted both women and girls to embrace their gender rather than feeling ashamed and embarrassed because of it. Since this campaign Always have been doing more campaigns that aim to empower girls you can check out some of these projects through their site.
#BringBackOurGirls started in 2014 when 219 Chibok schoolgirls where abducted. The aim of the campaign was to try to free the girls. Unfortunately, some of the girls are still being held hostage to this day but it did put pressure on the government and on the group holding the girls to try to free them. Though this movement was meant for the Chibok schoolgirls, it has now been used to raise awareness about the abduction of girls due to numerous reasons including girls being abducted due to being educated and human trafficking.
This Hashtag is encouraging women to take a stand against gender-based street harassment. The aim is to stop people from being bystanders of the issue and get them to make a difference by standing up for the victim of this injustice. The phrase came about when the feminist, Feminista Jones, witnessed a young mother being accosted on the street, she then went up to the mother and asked: “Are you ok, sis?”. This simple act of kindness started a worldwide movement to empower women.
The Me Too movement started with Tarana Burke, a social activist, and community organizer. It started in 2006 when she wanted to raise awareness of the pervasiveness of sexual abuse and assault in society. The phrase later got revived in 2017 through Alyssa Milano, an actress, activist, producer and a former singer. The aim of the hashtag was to encourage women to speak up against sexual assault and harassment in order to raise awareness surrounding the issue and to help women who have experienced the issue get support.
The movement started in 2016 after Tess Holliday challenged the world on their views of Supermodels by becoming one of the main plus-sized models in the industry. The aim of the hashtag is to diversify the modeling industry in weight, height, looks, race and to give women realistic standards about beauty.
Author Courtney Summers launched the hashtag #ToTheGirls on 14 April 2015, to promote her new novel. Her hope was to get women sharing their best pieces of advice to younger women seeking guidance and affirmation. Summers urged her followers: “Take the opportunity to tell the girls you know — and the ones you don’t — that they are seen, heard and loved. Share advice. Be encouraging. Tell us about or thank the girls in your life who have made a difference in yours.” The aim of the hashtag was to try to encourage older women to connect and guide the younger woman and through this creating a stronger sense of community amongst women all around the world.
Lean in was started by Sheryl Sandberg (Facebook COO) in order to promote her book Lean In: Women, Work, and the Will to Lead. This encouraged women to be confident working and to teach and educate women about how to be good leaders. An organisation even came out the hashtag https://leanin.org/ which does an annual #leanin campaign and helps get women mentors to guide them and give them the information and training needed for them get jobs or start their own company.
As apart of OurHoods reason for being built is to be able to empower and allow residents within their neighbourhood to showcase the good they are doing. Be that in a new business created, free services being offered in the neighbourhood such a tutoring, and many others. OurHood’s platform allows for women to display their amazing talents. Stay tuned to part two where we look at online groups that have been created to empower women.